Asia market expansion for consumer brands
Market intelligence, vetted distributors and in-region trade management for consumer health & wellness brands growing in Asia - whether you are in three markets, in one, or considering the first.
30 minutes with a founder, not a sales sequence.
Who we are
A Singapore-based trade management firm providing Food & Beverage, Health & Wellness and Beauty brands the market, financial and partner intelligence to decide where the next dollar goes, validate that it will earn, appoint the right distributor and then run the trade in-region - across 12 Asian markets with more than 250 vetted partners.
Who we work with
Brands come to us to make Asia earn what it should. Distributors and retailers come to us for brands worth carrying. We work both sides, so each meets the other ready.
For brands
Market, financial and partner intelligence, and in-region distributor management for brands with USD 20-200 million at home and products already moving in Asia, by design or by accident.
For distributors and retailers
Category-matched brands with documentation, pricing and trade terms prepared. Partners pay no fee.
Why growth stalls
Product reaches Asian shelves through marketplaces, forwarders and resellers before anyone at head office decided it should. A stranger sets the price, the listing carries the brand, and the reorder never comes back to you.
One appointed partner, exclusivity granted before performance was known, and no benchmark for the terms. The right partner is a growth asset; the wrong one is a liability you cannot exit for 24 months.
Six regulators, six price stacks and six time zones, managed from home between other jobs. So the markets that are working are not pushed, and the ones that are not are not fixed.
How it works
Three kinds of intelligence in the order the decisions come, then a team in the region to act on them.
Rank the markets you are in and the ones you are not, and the SKUs to lead with, on verified data.
Brand Intelligence
Rank markets, lead SKUs and readiness on verified data, not opinion. 1-2 weeks per question.
Regulator, price stack from wholesale to shelf, and a Year-1 P&L per market, before inventory moves.
Financial Intelligence
The full price stack per SKU and a Year-1 P&L per market, before a single pallet ships.
Pre-screened, category-matched importers and distributors, scored on ATM's vetting method, met at the decision-maker, on benchmarked terms.
Partner Intelligence
Pre-screened, category-matched importers and distributors, scored on ATM's vetting method. We find the decision-maker and sit in on the first meeting.
ATM stays in after the introduction: onboarding, governance, sell-through and reorders, reallocation to the markets that are earning. Your team stays on the home market.
Managed solution
ATM as your in-region trade team: onboarding, governance, performance tracking. Your people stay on the home market.
Brand Intelligence
Rank markets, lead SKUs and readiness on verified data, not opinion. 1-2 weeks per question.
Rank markets, lead SKUs and readiness on verified data, not opinion. 1-2 weeks per question.
Before the call
Asia Trade Management helps consumer brands grow in Asia, and enter it where they have not. We provide market, financial and partner intelligence, appoint and vet importers and distributors, and run in-region trade on the brand's behalf. We work across 12 Asian markets and are headquartered in Singapore.
Food & Beverage, Health & Wellness and Beauty & Personal Care brands with USD 20-200 million in home-market revenue, from Australia, New Zealand, the UK, the US and Europe. Most are already selling in Asia - through a distributor, a marketplace or resellers they never appointed - and want it managed. Some are entering for the first time. We work in 12 Asian markets: Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Japan, South Korea, Taiwan, Hong Kong, China and India.
By proposal, as one monthly amount. After a 30-minute call and a short brief, ATM proposes the combination of intelligence and management that fits where your brand is, priced as a single monthly fee against named deliverables. Managed programmes add a revenue share, paid only when revenue is realised. There is no menu to add up.
Most intelligence services are delivered in 1-2 weeks per market. A vetted partner shortlist takes 5 working days per market. Managed programmes run in stages: roughly 6 months for entry, 6-18 months for expansion and 18-30 months for establishment.
Every partner is screened for legitimacy, category fit and the right commercial decision-maker before any introduction, and scored on ATM's structured vetting methodology. ATM arranges and sits in the first meeting, then tracks progress so introductions do not stall at a gatekeeper.
No. ATM's fees are paid by the brand, so distributors and retailers pay nothing to join. They get access to vetted, expansion-ready brands with documentation, pricing and trade terms prepared before the first meeting. Value-added services for partners are quoted separately.
iTradeHub is ATM's own operating system for the work: the partner network, the analysis, your intelligence reports and recommendations, documentation and performance tracking, kept in one place. Clients get access when an engagement starts. There is no self-service sign-up and nothing to buy separately.
Book a 30-minute call with one of the founders. Bring your category, the markets you are in and the ones you are considering; we bring a first view on what is earning, what is not, and where to start. There is no platform to sign up to first.
Get started
Tell us your category, the markets you are in and the ones you are considering. We come to the first call with a view on what is earning, what is not, and what it would take.
