About
Built by people who have run the region themselves.
A Singapore trade management firm, founded by operators, for consumer brands growing in Asia.
Who we are
Who we are
Asia Trade Management is a Singapore-based trade management firm for consumer brands, founded in 2022 by Sam Bedi and John Cherian. The firm combines market, financial and partner intelligence with in-region management to help Food & Beverage, Health & Wellness and Beauty brands enter selected Asian markets and accelerate the ones they are already in - across 12 markets, through a network of more than 250 vetted importers, distributors and retailers.
The problem we set out to fix
Good brands fail in Asia for the wrong reasons.
Knowledge, network and resources - the three things a brand cannot buy off the shelf. We supply all three.
Knowledge
10 intelligence services that rank markets, test readiness and build the price stack.
Network
More than 250 vetted importers, distributors and retailers across 12 Asian markets.
Resources
An in-region team that runs the trade day to day, so your people stay on the home market.
Where this leads
Knowledge, network and resources - supplied together, by one accountable team.
See the services
Operating model
Founders on the call. Analysts on the data. Consultants in the market.
Founders: 2
Singapore
You deal with them directly, from the first call through to the trade terms.
Analysts: 4
Singapore & Manila
Human-plus-AI research, with senior sign-off on every deliverable.
Market consultants: 8
Across Asian markets
In-region, where the importers and distributors actually are.
Technology team: 20
Singapore & India
Building iTradeHub, the client area the work is delivered through.
You deal with the founders directly, backed by 8 consultants, 4 analysts and a 20-person technology team, with senior sign-off on every deliverable. The founders lead every client conversation; behind them, market consultants in-region and a delivery team in Singapore, Manila and India do the work.
Leadership
Two founders, one account.
Between them, more than 25 years building and running consumer brands across Asian markets - including taking businesses from roughly USD 1M to USD 100M.
Track record
What we can put a number on.
Since 2022, ATM has worked with 12 brands, built a network of more than 250 vetted partners and operates across 12 Asian markets. Of the 12, 8 were already trading in Asia when they came to us; 4 returned for a further mandate.
Every figure here is one ATM can evidence on a call.
- 2022
- Founded
- 12
- Brands worked with
- 250+
- Vetted partners
- 12
- Asian markets
Make Asian expansion a decision, not a gamble.
The aim is simple: a brand should be able to see its Asian opportunity - markets, partners, margins - the way it sees its home market, and act on it with the same confidence.
iTradeHub is how we get there.
Overview
Where your entry stands this month
Markets ranked
12
Partners shortlisted
8
Landed margin
34%
Open documents
5
Sell-through by month
Partner pipeline
- Signed
- Meeting
- Vetting
- Vetting
About ATM
Questions about the firm.
Who owns and runs Asia Trade Management?
Asia Trade Management was founded by Sam Bedi (Founder & CEO) and John Cherian (Co-founder & CTO) and is headquartered in Singapore. The founders lead every client relationship personally, supported by market consultants, analysts and a technology team.
Where is ATM based and which markets does it cover?
ATM is based in Singapore, with analysts in Singapore and Manila, a technology team in Singapore and India, and market consultants across Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Japan, South Korea, Taiwan, Hong Kong, China and India.
What is iTradeHub?
iTradeHub is ATM's own operating system: how we manage partners, run and share analysis, hold intelligence reports and recommendations, track documentation and performance, and keep each client's information in one place. Clients get access when an engagement starts; there is no public sign-up.
Is ATM a consultancy, an agency or a distributor?
None exactly. ATM provides the research a consultancy would, sources and vets partners as an agent would, and then manages trade relationships in-region on one monthly fee against named deliverables, plus a revenue share paid only when revenue is realised. It does not buy or hold stock; the distributor does.
Get started
Talk to the people who will do the work.
You get the founders on the first call, not an account manager. Bring your category and the markets you are considering, and we will tell you where we would start.